Hello, My Name is
Kazuma Sonoda.
I Do Things like
BIG CREATIVE.
01 / Career
Born in 1989 in Shizuoka, Japan, I currently reside in Los Angeles. After working at an event production company for two years in Shibuya, Tokyo, I moved to the U.S. in 2014. I enhance client brands through advertising and public relations activities in the communications field. I am professionally involved in the planning and execution of entertainment shows, exhibition support services, various other events, web design, online marketing, graphic design, video production, and any other tasks related to my clients' advertising and sales promotion efforts.
- 2015 - CurrentCreative DirectorFreelance / Los Angeles
- Currently Working as a creative director by using skills and knowledge I've acuired. Building solid advertising strategy, by involving shows, conventions and online marketings in diverse fields and mixed cultures.
- 2014 - 2015WEB DirectorWeb Production / Los Angeles
- As in a director position, lead designers and engeneers in order to coordinate web production. Duties include content management, scheduling, mockup creation, structure building, and analyzing websites with tools including Google Analytics and Google Search Console.
- 2012 - 2014Event DirectorEvent Production / Tokyo
- Worked as an event director. Involved in a variety of advertising including live-show stages, conventions, TV Commercials, and pop-up events. Achieved $450,000 (50M JPY) of sales in the first year.
02 / Skills
My approach combines strategy, design, and surprise in a solid marketing structure to deliver creative solutions.
Events have the power to make an impact that can transform your business and set the path for the future. Events can generate new ideas and improve your visibility and reputation. Whether you want to create a new customer experience, launch a new product, establish a reputation as an industry thought leader, or hold the best sales meeting of the year, I am your partner in creating the connections and impact you desire. From in-person events to hybrid virtual events, I offer end-to-end solutions from creative to production to technology, regardless of size, venue, or request.
It is very difficult to define what "Good Design" is. This is because there are many indicators of "Good Design," such as whether it is easy for users to use, achieves the client's objectives, and creates a world view of the service. However, what "good design" has in common is that it cannot be expressed in words, but is good-looking from a sensory point of view. I create "Good Design" not only as a job, but also with an obsession to leave something meaningful and formative for people, to society, and with an uncompromising persistence and greed for good design.
I provide new value to users, companies, and society through creativity based on capturing the essential issues of companies and society and designing user experiences to solve them. I unravel the history and strengths of the company and formulate PURPOSE, MISSION, and VALUE. I support the creation of a system that generates innovation even after the project is completed by co-creating through a design thinking-based approach, starting from the user's value experience.
I'm here as your specialist for all things advertising and design.
There are countless ways to solve your "WANNA DO," such as attracting customers and increasing awareness. I can assist you with event organization, entertainment stages, web design, graphic production, packaging and label design, photography, and more. I am capable of creatively addressing a range of challenges for clients.
03 / Faith
I Believe...
I believe that design should enrich the lives and minds of those who interact with it. The emphasis on convenience, which is often one-sided, is achieved at the cost of something else. The small rituals like grinding coffee, writing a letter to a loved one, and other things that are being lost in our fast-paced lives are, in my opinion, the things that truly matter. The most important things are not just conveniences but those that touch people's hearts and change their lives. That is my belief, and design is merely a means to this end.
If I were to use an analogy, I would say that design is like an elusive cloud floating in the air. I strive to create it, piece by piece. Without being constrained by rigid concepts, I aim to appreciate beauty that can be experienced through all five senses and that can evoke an emotional response. I approach design from the perspective of capturing people's hearts and minds.